Facebook Tip #3: Posting Etiquette

Social Media Marketing has officially been designated an ART, not a SCIENCE. There's good reason for that to. It's because there is no official rule book for social media marketing, but there are definitely certain guidelines that can help you succeed, and navigate around the bajillion ways you can sink your reputation on social networks.

Now, I can't post all the guidelines here in this post (though I hope to cover most of them in future posts), so in this tip, we're going to focus on Posting Etiquette.

This is important, because most marketers ignore these this tip and burn bridges really quickly. I know this, because I had to learn the hard way, and I want to help you avoid having to make the same mistakes.

Facebook Tip #1: Use Your Labels

When you connect with a new friend on facebook, it gives you the opportunity to give them a label (or several labels). You can label them by the city they live in, the school they went, a group you are both a part of, a page they like, by a place you met them at or any number labels you choose to give them.

If you are going to boost your marketing reach, I suggest you start using your labels, as you can use them later when you have a business, cause, product or service to offer. That way, instead of blasting your entire friends list with messages they don't all want to see (which get's very old very quickly), you can send the info to the people who are more likely to want it. This will not only help cut down on friends who de-friend you, but it will turn your open marketing into tarketed marketing, which brings in business faster and in a more ethical way. It's also a good way to ensure you don't get labeled as a spammer.