Facebook Tip #1: Use Your Labels

When you connect with a new friend on facebook, it gives you the opportunity to give them a label (or several labels). You can label them by the city they live in, the school they went, a group you are both a part of, a page they like, by a place you met them at or any number labels you choose to give them.

If you are going to boost your marketing reach, I suggest you start using your labels, as you can use them later when you have a business, cause, product or service to offer. That way, instead of blasting your entire friends list with messages they don't all want to see (which get's very old very quickly), you can send the info to the people who are more likely to want it. This will not only help cut down on friends who de-friend you, but it will turn your open marketing into tarketed marketing, which brings in business faster and in a more ethical way. It's also a good way to ensure you don't get labeled as a spammer.

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Aside from simply sharing this blog with everyone you know, 420 Reps would much appreciate any donations you feel we deserve.

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~ 420 Reps

420 Advertising Blues...

Many cannabis industry professionals have recently found themselves with the 420 Blues... This has come about because many states, and even our federal government, are doing everything they can to stop cannabiz's, co-ops, communities, collectives, clinics, doctors and access points from openly advertising. For that matter, they are even stifling most of the subtle advertising that would be considered acceptable with any other industry.

From past issues such as not allowing access points to do any advertising for doctors willing to review patients and recommend medicinal marijuana, to present problems such as cannabiz's being shut down for using naughty nurses in their advertising. Sex surely does sell, but apparently the cannabis industry isn't going to get away with that any more than big alcohol or tobacco. So unless your providing canna-porno's, using obvious sexual innuendo's to sell is out too.

It seems that most cannabis related organizations and companies are out on their buts as far as advertising goes, unless you want to base your whole advertising platform off of Facebook and Craigslist. That notion would give anyone the 420 blues, so don't feel bad.

But know that not only are you not alone, but that there is help! And it's right here.

Welcome!

420 Reps is the brainchild of myself and friend, who realized that over the last few years, we have spent a TON of time helping cannabis businesses and entrepreneurs, grow through proper promotion and reputation building. We've built loyalty, branded value and hopped up the hype.

From simple startups to complex consumer oriented companies, if it's chronic and you need to spread the word, we are at your service!