Build Your SEO Skills With - SKTOOL

SKTOOL is a free online google application that allows you to do a background check on your keywords and keyphrases. It will show you how often people search for your terms, and then lets you know what level of competition you're facing for those keywords and keyphrases.

Sktool gives you an edge because it allows you to avoid the most competitive keywords, and to focus on search terms that are popular but not taken as often. This way, you have a better chance of ranking higher of search engine pages.

So... how do you use Sktool? It's fairly simple.




You want to enter your keywords and keyphrases. You can enter just about as many as you like and compare their rankings, and also see a list of similar search terms that might be more useful then the ones you chose to look at.

Once you've had a good look at all the potential search terms, choose some terms that are medium-low competition, and preferably the ones with the highest views per month. Then you can use those keywords and keyphrases when you post content, tweet, write an article, publish a hub or post to your blog.

As an example - for this particular post, I have entered several search terms into sktool that surround "cannabis" and "marketing". Sktool came back with tons of potential keywords and keyphrases for me to use. When looking at the competition and the monthly traffic views, I'm going to use:

• MARKETING - It's LOW competition, with 30,400,000 monthly searches (m/s)
• NETWORKING -  Another LOW competition, with 9,140,000 m/s
• SOCIAL NETWORKING - LOW competition, with 5,000,000 m/s
• MARIJUANA ADVERTISING - LOW competition, with 5,400 m/s
• MARIJUANA MARKETING - LOW competition, with only 720 m/s
• CANNABIS MARKETING - LOW competition, with only 260 m/s
• MARIJUANA MARKETING STRATEGIES - LOW competition, with 110 m/s

I am also going to use one "High Competition" keyphrase that and has 246,000 m/s, which is "Social Media Marketing", because that is one of 420 Reps main focuses.  Because I'm focusing on mostly low competition keywords and phrases, those will be the stable of search queries that the 420 Reps blog will be found on, but I will still get a piece of the pie on the higher competition words, especially if someone combines them (ex: "cannabis social media marketing")

Summary - Get to know sktool and you'll build yourself invaluable SEO skills that will help your customers find you when they need you most.