Your Site Can't Say It All

Have I ever told you, that sometimes I like to visit a site or business that I'm interested in and ask them about what they do?

You see, I find it immensely interesting that 9 out of 10 businesses I inquire about, tell me to go to their website. And even if I persist to try and get some information from the live person acting as a directory, it seems that a lot of businesses and media managers don't seem to get it. It's not that I can't go to the website and get all the static information I want about the company.

I could easily check out everything through some simple online searches and know everything about them and what they do. But that isn't the point. The point is that I want to know about the people with the company or organization, just as much as I want to know about the company or org at hand. I want to figure out if the people involved are truly inspired by what they do, because that inspires me and gives me more insight into what I can expect when I do business with them.

philosophical thoughts...

Everyday it seems, people (especially those of importance) seemed to be measured by their Cyber Presence... What does that mean for evolution?

Will our future personal, professional and political livelihoods be measured only by how findable, interesting and popular we are online?

Good & Simple Marketing Tip #1: Make Profiles

If you want to build a strong web presence, one of the best things you can do, is to make profiles on as many net communities as you can. By just making a profile, you are encouraged to interact with people in new cyber-places and when you use your company or product name to do this, you start creating awareness for your cause. People will see that, and wonder who is really behind that profile, and what is so great about your cause and they will seek you out. The internet really is the curiosity that maimed the cat, and just seeing you out in the cyber world will turn people into curious little kitties.

So get out there! Become a member, make a profile, sign up for something, start a group. And by all means, do try to keep up with your adventures, as that is the next best way to build a huge cyber-presence: Staying Active.

Build Your SEO Skills With - SKTOOL

SKTOOL is a free online google application that allows you to do a background check on your keywords and keyphrases. It will show you how often people search for your terms, and then lets you know what level of competition you're facing for those keywords and keyphrases.

Sktool gives you an edge because it allows you to avoid the most competitive keywords, and to focus on search terms that are popular but not taken as often. This way, you have a better chance of ranking higher of search engine pages.

So... how do you use Sktool? It's fairly simple.


420 Football - Have You Checked it Out?

That's right, there are enthusiastic entrepreneurs out there right now, who are not only revolutionizing the way we toke, but also the way we play sports. One of my favorite innovators, and company 420 Reps soon hopes to be representing.

They have taken the game of football and found a way to truly improve every mmj patients quality of life. They have had a tough battle with both the law, and the NFL, but have come out on top in both situations and has brought the cannabis culture a whole new way to socialize and develop positive hobbies.

Facebook Tip #3: Posting Etiquette

Social Media Marketing has officially been designated an ART, not a SCIENCE. There's good reason for that to. It's because there is no official rule book for social media marketing, but there are definitely certain guidelines that can help you succeed, and navigate around the bajillion ways you can sink your reputation on social networks.

Now, I can't post all the guidelines here in this post (though I hope to cover most of them in future posts), so in this tip, we're going to focus on Posting Etiquette.

This is important, because most marketers ignore these this tip and burn bridges really quickly. I know this, because I had to learn the hard way, and I want to help you avoid having to make the same mistakes.


Facebook Tip #2: More "Likes"

There are two ways to get "Likes" to your fanpages. The first is the slow way,  the second way is the efficient way. Which sounds better to you?

The slow way, is where you work your butt off promoting and exposing your fanpage all by yourself, and start to see some serious results in a year or so. The efficient way, is to build yourself a team of loyal and available social networkers, who can help you bring genuine interest to your fanpage, which will in turn bring more likes to your page. Depending on your team and who good they are at what they do, you could see results anywhere from

Facebook Tip #1: Use Your Labels

When you connect with a new friend on facebook, it gives you the opportunity to give them a label (or several labels). You can label them by the city they live in, the school they went, a group you are both a part of, a page they like, by a place you met them at or any number labels you choose to give them.

If you are going to boost your marketing reach, I suggest you start using your labels, as you can use them later when you have a business, cause, product or service to offer. That way, instead of blasting your entire friends list with messages they don't all want to see (which get's very old very quickly), you can send the info to the people who are more likely to want it. This will not only help cut down on friends who de-friend you, but it will turn your open marketing into tarketed marketing, which brings in business faster and in a more ethical way. It's also a good way to ensure you don't get labeled as a spammer.

Please Donate!

Most of my life has been spent helping others achieve their dreams of financial success, and personally, I'd like to keep it that way. However.... in order to do so, in ways such as this blog, we need your help.

Aside from simply sharing this blog with everyone you know, 420 Reps would much appreciate any donations you feel we deserve.

If you're feeling giving, and you want to see more awesome and informative posts from 420 Reps, please click the donate button on the right side of this page.

Thanks!

~ 420 Reps