Your Site Can't Say It All

Have I ever told you, that sometimes I like to visit a site or business that I'm interested in and ask them about what they do?

You see, I find it immensely interesting that 9 out of 10 businesses I inquire about, tell me to go to their website. And even if I persist to try and get some information from the live person acting as a directory, it seems that a lot of businesses and media managers don't seem to get it. It's not that I can't go to the website and get all the static information I want about the company.

I could easily check out everything through some simple online searches and know everything about them and what they do. But that isn't the point. The point is that I want to know about the people with the company or organization, just as much as I want to know about the company or org at hand. I want to figure out if the people involved are truly inspired by what they do, because that inspires me and gives me more insight into what I can expect when I do business with them.

Good & Simple Marketing Tip #1: Make Profiles

If you want to build a strong web presence, one of the best things you can do, is to make profiles on as many net communities as you can. By just making a profile, you are encouraged to interact with people in new cyber-places and when you use your company or product name to do this, you start creating awareness for your cause. People will see that, and wonder who is really behind that profile, and what is so great about your cause and they will seek you out. The internet really is the curiosity that maimed the cat, and just seeing you out in the cyber world will turn people into curious little kitties.

So get out there! Become a member, make a profile, sign up for something, start a group. And by all means, do try to keep up with your adventures, as that is the next best way to build a huge cyber-presence: Staying Active.

Facebook Tip #3: Posting Etiquette

Social Media Marketing has officially been designated an ART, not a SCIENCE. There's good reason for that to. It's because there is no official rule book for social media marketing, but there are definitely certain guidelines that can help you succeed, and navigate around the bajillion ways you can sink your reputation on social networks.

Now, I can't post all the guidelines here in this post (though I hope to cover most of them in future posts), so in this tip, we're going to focus on Posting Etiquette.

This is important, because most marketers ignore these this tip and burn bridges really quickly. I know this, because I had to learn the hard way, and I want to help you avoid having to make the same mistakes.

Please Donate!

Most of my life has been spent helping others achieve their dreams of financial success, and personally, I'd like to keep it that way. However.... in order to do so, in ways such as this blog, we need your help.

Aside from simply sharing this blog with everyone you know, 420 Reps would much appreciate any donations you feel we deserve.

If you're feeling giving, and you want to see more awesome and informative posts from 420 Reps, please click the donate button on the right side of this page.

Thanks!

~ 420 Reps

420 Advertising Blues...

Many cannabis industry professionals have recently found themselves with the 420 Blues... This has come about because many states, and even our federal government, are doing everything they can to stop cannabiz's, co-ops, communities, collectives, clinics, doctors and access points from openly advertising. For that matter, they are even stifling most of the subtle advertising that would be considered acceptable with any other industry.

From past issues such as not allowing access points to do any advertising for doctors willing to review patients and recommend medicinal marijuana, to present problems such as cannabiz's being shut down for using naughty nurses in their advertising. Sex surely does sell, but apparently the cannabis industry isn't going to get away with that any more than big alcohol or tobacco. So unless your providing canna-porno's, using obvious sexual innuendo's to sell is out too.

It seems that most cannabis related organizations and companies are out on their buts as far as advertising goes, unless you want to base your whole advertising platform off of Facebook and Craigslist. That notion would give anyone the 420 blues, so don't feel bad.

But know that not only are you not alone, but that there is help! And it's right here.

Welcome!

420 Reps is the brainchild of myself and friend, who realized that over the last few years, we have spent a TON of time helping cannabis businesses and entrepreneurs, grow through proper promotion and reputation building. We've built loyalty, branded value and hopped up the hype.

From simple startups to complex consumer oriented companies, if it's chronic and you need to spread the word, we are at your service!